Our Portfolio

Golden Collection - Perfume Market Study in Egypt

An extensive field-based market study for Golden Collection to support their entry into the Egyptian perfume market. The study covers 5 geographic zones with a sample size exceeding 1,000 direct interviews and over 100 points of sale.We rely on face-to-face interview methodology — no online surveys, no ready-made data — meeting consumers in their areas and sellers at actual points of sale. The study includes Egyptian consumer behavior analysis toward perfumes, competitor mapping, distribution and sales channel evaluation, pricing and preference analysis, and identifying optimal market entry strategies for the Egyptian market.The result: a detailed report giving the client a clear market vision built on real field data — to decide how, when, and where to enter.1,000+ direct face-to-face interviews100+ actual points of sale5 geographic zonesFully field-based methodology Extensive field market studyDirect interviews with consumers & sellersEgyptian consumer perfume behavior analysisCompetitor mapping in the Egyptian marketDistribution & sales channel evaluationPricing & market preference analysisOptimal market entry strategy studyDetailed analytical reports per zone

Food Products Packaging & Distribution Feasibility Study

We prepared an indicative feasibility study and comprehensive market study for a food products packaging and distribution project. The study covered market opportunity assessment, competition analysis, and identifying the technical, financial, and operational setup requirements to support the investment decision.Indicative feasibility studyComprehensive market studyMarket opportunity assessmentSetup requirements identification

MAC Assessment, Restructuring & Development

One of our latest restructuring and development projects — a comprehensive engagement that starts with full assessment and ends with an actionable growth plan.Assessment Phase: Financial and operational evaluation, institutional analysis, internal intelligence to understand actual business dynamics, client assessment, and distribution line evaluation.Targeting & Execution Phase: Production structure design, operations optimization, cost reduction, internal communications structure, updated feasibility study on the current state, infrastructure modernization and automation, marketing plan development, and a development and growth roadmap.Financial evaluationOperational evaluationInstitutional analysisInternal intelligenceClient assessmentDistribution line evaluation

Egyptian Yarn Spinning Market Study

We conducted a comprehensive market study for the yarn spinning industry in Egypt covering both export and local distribution. We analyzed competitors and identified key market controllers, and studied both consumer and client behavior. We measured the client's market reputation to determine their actual position among competitors. Based on field research findings, we laid the foundations for penetration and marketing strategies. On the execution side, we restructured the sales team, trained the telesales team, and compiled a database of distribution lines and potential clients. We also established a post-research market communications structure - ensuring continuous information flow and sustained market engagement beyond the research phase.Comprehensive yarn industry market studyExport & distribution operations analysisCompetitor analysisKey market controllers identificationConsumer & client behavior analysisClient market reputation measurementMarket penetration strategy foundationsMarketing strategy foundationsSales team restructuringTelesales team trainingDistribution line & prospect database compilationPost-research market communications structure

Al Boustany Car Radiator Factory

One of the largest research projects we've executed in Egypt. We covered the entire country from Aswan to Alexandria through direct field visits to 160 centers nationwide. We conducted revitalization marketing research and comprehensive data analysis, and carried out geographic surveying to open new distribution lines. We reactivated sales communications with existing clients and built marketing and market alliances to expand reach. We explored external expansion and export opportunities. Internally, we trained sales representatives, activated the customer service department, and established and operationalized the factory's marketing division from scratch.Nationwide revitalization marketing researchDirect field visits to 160 centersComprehensive data analysisGeographic surveying & new distribution line developmentSales communication reactivationMarketing & market alliance buildingExternal expansion & export opportunity assessmentSales representative trainingCustomer service department activationMarketing department establishment from scratch

Delivery App Feasibility Study - Riyadh

We prepared a comprehensive feasibility study and full market study for launching a delivery application in Riyadh. The study covered every dimension: technical, financial, economic, administrative and organizational, legal, and marketing, along with a detailed market study, risk analysis, and mitigation plan. Based on the study findings, execution was recommended, and we successfully acquired an app codebase matching the project objectives through a final purchase. Final steps toward launch and market testing are currently underway.Technical feasibility studyFinancial feasibility studyEconomic feasibility studyMarket studyAdministrative & organizational studyLegal studyMarketing studyRisk analysis & mitigation planningExecution recommendationApp codebase acquisition matching objectives

HAMIS

A comprehensive research and study journey spanning from January to September 2022 to build a homeware production line from scratch. We conducted full market research covering local manufacturing centers, distribution hubs, the import market, and geographic surveying to map out opportunities. We carried out direct consumer interviews to understand real needs and market preferences. The production decision was built entirely on field research findings — starting with a single product, and within less than 6 months, full product sets were in production. The output received European Union approval.Comprehensive market research & studyLocal manufacturing center analysisDistribution hub analysisImport market studyGeographic surveyingDirect consumer interviewsFull project accompaniment from research to production

Egypt Agri-Industrial Innovation Outlook — Research Study

 A joint research study between Sanabil R&D and ARIA Ventures examining the agri-industrial innovation outlook in Egypt. The study was prepared within the marketing research department's scope to assess investment and commercial opportunities in the agricultural manufacturing sector and related industrial innovation.

Eyewear Frame Industry & Market Study in

An extensive field research study on the eyewear frame industry and market in Egypt, covering 7 governorates and spanning the entire value chain: market controllers, intermediaries, retailers, and government entities. We studied market trading dynamics and supply chain movements to understand product flow from source to consumer. We analyzed both client behavior (traders and distributors) and end-consumer behavior, and conducted detailed competitor analysis. Based on the field research findings, we developed marketing and market penetration strategies.Market trading dynamics studyClient behavior analysis (traders & distributors)End-consumer behavior analysisSupply chain & movement analysisCompetitor analysisMarketing & market penetration strategy developmentField coverage across 7 governoratesInterviews with market controllers, intermediaries, retailers & government entities

Indicative Feasibility Study — Car Service Center

We prepared a comprehensive indicative feasibility study for establishing a full-service car maintenance center. The study covered all dimensions required for decision-making: market study to assess demand and competition, technical study to define operational requirements, financial and economic study to evaluate investment viability, marketing study to develop attraction and outreach strategies, and full operational structure design for the center.Market studyTechnical studyFinancial studyEconomic studyMarketing studyOperational structure design

Meat Products Market Study & Feasibility — Egyptian Market

We executed a two-phase research project for entering the processed meat market in Egypt.Phase 1 -Market Study: Covering competitor analysis, commercial financial transactions, supply chain operations, geographic surveying, consumer behavior, export markets, most in-demand products, market entry mechanisms, and marketing and sales strategies. Phase 2 - Feasibility Study: Including financial feasibility, marketing feasibility, technical study, administrative study and organizational structure, and all other dimensions required for a sound investment decision. Phase one built the real picture of the market, and phase two translated it into a clear investment decision.Competitor analysisCommercial financial transactionsSupply chain operationsGeographic surveyingConsumer behavior analysisExport market assessmentMost in-demand product identificationMarket entry mechanismsMarketing & sales strategies

Motor Conditioning — Research Report

One of the research projects executed while managing the marketing research department at Sanabil R&D. A comprehensive research report was prepared on the Motor Conditioning systems market.

Power Quality Monitoring — Research Report

One of the research projects executed while managing the marketing research department at Sanabil R&D. A comprehensive research report was prepared on the Power Quality Monitoring systems market.

ARIA Ventures — Venture Studio

Moved within the same group to serve as Marketing Research Manager at ARIA Ventures, a specialized venture studio. My role involved commercially evaluating projects prior to investment decisions, interviewing and assessing applicant companies from a market and marketing feasibility perspective. Additionally, I delivered training programs on behalf of the company at universities and specialized centers covering marketing research and market penetration strategies Commercial project evaluation pre-investmentApplicant company interviews & assessmentUniversity & center training deliveryMarketing research & market penetration training content

Sanabil R&D

We contracted with Sanabil, an R&D-specialized company, to manage the marketing research department for a full year. We led and executed the company's research projects for its clients, including field research covering Upper Egypt governorates (Aswan, Sohag, Asyut) across the agriculture, industry, and production and development sectors.Marketing research department management for one yearResearch project leadership & executionField research across Upper Egypt governoratesAgriculture, industry & production sector coverage

OMEGA — Damietta

We delivered a comprehensive development project for OMEGA in Damietta, starting with a full current state assessment. We prepared the targeted capital turnover cycle for the existing operations to ensure financial efficiency, developed the marketing plan, and built the operational and organizational structure. We established market and marketing alliances to expand the business base, and continued as the company's marketing consultant. Current state assessmentTargeted capital turnover cycle preparationMarketing plan developmentOperational & organizational structureMarket & marketing alliance buildingOngoing marketing consultancy

COMPASS — Damietta

 We handled the full establishment of COMPASS in Damietta from concept to launch. Starting with the feasibility study and marketing plan development, followed by brand identity design and building the operational and organizational structure. We oversaw the complete company launch preparation and continued as the company's business development consultant to ensure a solid start and sustained growth. Feasibility studyMarketing plan developmentBrand identity designOperational & organizational structureFull company launch preparationOngoing business development consultancy

Assessment & Consulting Sessions

We have delivered dozens of business assessment and consulting sessions for a wide range of projects — both under development and already operational. Sessions covered areas including operational restart, production restructuring, marketing, current state assessment, sales revitalization, expansion planning, feasibility studies, market studies, and partner evaluation sessions. These engagements spanned diverse sectors reflecting the depth of our cross-market field experience. Sectors we've consulted for include:Textile & spinning, food manufacturing, dairy & cheese, foam manufacturing, paper & cardboard, furniture, footwear & bags, cleaning products, livestock, poultry & veterinary pharmaceuticals, technology startups, smart home & surveillance, project management software, and more.

Hegazy Star Factory - Tanta

We delivered a comprehensive development and revitalization package for Hegazy Star Factory in Tanta. Starting with data analysis and competitor studies to map the actual market landscape, then designed and oversaw the execution of a market penetration strategy. We trained the sales and marketing teams on field operations, and activated external contracts to expand the client base. We also built the factory's full digital presence by developing the website and establishing social media channels.Data analysisCompetitor analysis & benchmarkingMarket penetration strategy design & executionSales & marketing team trainingExternal contract activationWebsite developmentSocial media channels setup

Field Marketing Research — In Partnership with Sanabil R&D

 As part of our collaboration with Sanabil, an R&D-specialized company, we conducted field-based marketing research across three governorates in Upper Egypt: Aswan, Sohag, and Asyut. The research spanned multiple sectors including agriculture, industry, and production and development operations. We relied on direct interviews and field visits to collect real data from the ground to support R&D initiatives. Field marketing research across 3 Upper Egypt governoratesCoverage of agriculture, industry & production sectorsField data collection for R&D operationsDirect interviews & field visits

Dr. Hossam Tahseen Clinics

 We delivered a comprehensive internal development package for Dr. Hossam Tahseen Clinics for cosmetic surgery, dermatology, and hair transplant. We trained physicians on marketing communication skills with patients, and trained front-line staff including public relations and reception on professional performance standards. We also trained the call center team on engagement techniques and converting inquiries into actual bookings. We designed job descriptions and the internal communications structure to ensure organized workflow, alongside providing internal marketing and sales services.Physician marketing communication trainingFront-line staff training (PR & reception)Call center team trainingJob description designInternal communications structureInternal marketing & sales services

Dr. Moamen Nada — Home Healthcare Services

We delivered a comprehensive development project for Dr. Moamen Nada Home Healthcare, starting with on-site immersion and a full current state assessment. We designed the operational structure and job descriptions, and built the entire internal operations workflow. We trained the call center team on professional client engagement, and formed a dedicated contracts team to open new business channels. We developed marketing and expansion plans, alongside providing ongoing management and marketing consulting.On-site immersion & current state assessmentOperational structure & job description designInternal operations workflow designCall center team trainingContracts team formationMarketing plan developmentExpansion & development planningManagement & marketing consulting

Administrative Restructuring — Sales Team

Restructuring the sales team for a major distribution company. The project included: analyzing the current structure, designing a new control system using CRM, precisely distributing geographic territories, and setting clear performance indicators for each job level. Result: 35% increase in market coverage and notable reduction in responsibility conflicts.

New Design — Monital Manufacturing

After a successful first engagement, our client returned 3 years later for a new collaboration — this time to transform their Monital manufacturing operation from a sole-operator setup to an institutional business. We started with a current state assessment, then prepared an expansion feasibility study and designed the production restructuring needed for the transition. We built marketing strategies and delivered team training programs. We provided direct executive oversight on the first phase of implementation to ensure a smooth shift from individual to institutional operations.Current state assessmentExpansion feasibility studyProduction restructuring for institutional transitionMarketing strategy developmentTeam trainingExecutive oversight on first implementation phase

Upryde — Ride Sharing

We delivered comprehensive business setup and development services for Upryde, a ride-sharing company. We designed the operational structure and job descriptions for all positions, and mapped out the company's overall marketing plan. We activated community contracts to build a user base, managed business development, and provided ongoing management and marketing consulting.Operational structure & job description designOverall marketing plan mappingCommunity contract activationBusiness development managementManagement & marketing consulting

Blend Plast Plastics Factory

COMPASS Company Launch Event

Oversight and participation in the launch event for the new COMPASS company. The role included providing management and marketing consultations before the launch, developing the competitive positioning plan, and managing media presence at the event. This project exemplifies EG Markter's approach of accompanying projects from idea to execution.

Al Sharq Medical Complex — Jeddah

erved as full-time Marketing Manager at Al Sharq Medical Complex in Jeddah, where I built the facility's internal and external marketing system Focused on opening new markets and securing external contracts across diverse sectors, successfully closing over 14 agreements with major organizations including King Abdulaziz University, Al Inma Bank branches, Al Rajhi Bank branches, 6+ government and private schools, and several contracting companies. My role also covered community engagement, internal marketing and patient satisfaction follow-up, promotional video production, and digital content management for the complex.

ALBAN Sharbat — Cairo

We partnered with Sharbat Dairy for a full year on a comprehensive development and expansion project. Starting with data analysis, competitor studies, and field-based marketing research to support expansion planning. We conducted geographic surveying to select optimal locations for new branches. Internally, we restructured operations, established the HR department and built a call center from scratch. We trained salespeople on field selling skills and trained branch managers and supervisors on branch operations. We provided ongoing management and marketing consulting throughout the entire engagement.Data analysisCompetitor analysis & benchmarkingField marketing research for expansionGeographic surveying for new branch selectionInternal restructuringHR department establishmentCall center setup from scratchSales team trainingBranch managers & supervisors trainingYear-long management & marketing consulting

Careline Service

We handled the full setup of Careline Service from scratch on behalf of the client - starting with the foundational feasibility study, legal establishment, brand identity creation, organizational structure design, recruitment, and team training, all the way through to activating external contracts. We managed the company entirely during its first 3 months of operation while providing marketing and management consulting, then handed over the business fully operational and ready for the client to run independently.Foundational feasibility studyLegal company establishmentBrand identity creationOrganizational structure designRecruitment & team trainingExternal contract activationFull company management for first 3 monthsMarketing & management consultingHandover as a fully operational business

Italianoy — UAE

We handled the setup and operational management of Italianoy, an e-commerce company in the UAE. Our work covered brand identity design, website development, accounting system setup, and team recruitment. We oversaw the establishment process, developed marketing and expansion plans with direct executive oversight on execution, and prepared the groundwork for additional company ventures.Operations managementBrand identity designWebsite developmentAccounting system setupTeam recruitmentBusiness setup executionMarketing & expansion planningDirect executive oversightPreparation for additional company ventures

Dr. Amr Samir Pharmacies - Cairo

We delivered a comprehensive development package for Dr. Amr Samir Pharmacies combining internal restructuring with professional development. We restructured pharmacy operations and established a call center to strengthen customer communication. We trained pharmacists on marketing and sales skills turning every customer interaction into a loyalty-building opportunity — and delivered personal development programs for the team. We conducted data analysis to assess performance, alongside ongoing management and marketing consulting.Administrative restructuringCall center establishmentPharmacist marketing & sales trainingStaff personal development programsData analysisManagement & marketing consulting

Derma Glow - Cairo

We delivered a comprehensive setup and medical marketing package for Derma Glow clinics. Starting with brand identity creation and interior design supervision to ensure a consistent patient experience from the first point of contact. We then trained service providers on patient engagement and internal marketing standards, and built personal branding strategies for the physicians. Alongside this, we provided ongoing management and marketing consulting while managing the clinic's digital content and online promotion channels.Brand identity creationInterior design supervisionService providers trainingPhysician personal brandingManagement & marketing consultingDigital content & promotion management

Be'adsat Me'amari

We started with Be'adsat Me'amari by assessing the current business position to identify strengths and development opportunities. We prepared an expansion feasibility study to support growth decisions and executed a complete rebrand aligned with the company's new phase. We developed and programmed the website, alongside providing ongoing marketing and development consulting.Current state assessmentExpansion feasibility studyComplete rebrandingWebsite development & programmingMarketing & development consulting

El Elizeh Clinics

We delivered a comprehensive medical marketing package for Elysee Clinics, including front-line staff training (reception and customer service) on professional patient engagement standards, visual identity development, digital content creation and management across all marketing channels, digital promotion campaigns, and ongoing management and marketing consulting.Front-line staff trainingVisual identity developmentDigital content creation & channel managementDigital promotion campaignsManagement & marketing consulting

فالكون إيجبت | Falcon Egypt

We delivered a comprehensive revitalization package for Falcon Egypt built on field-based marketing research. We studied distribution lines and assessed their actual performance, trained the sales team on field selling techniques, and implemented monitoring systems to track and continuously evaluate sales rep performance. We re-engaged former clients and opened new communication channels to win them back, alongside providing ongoing management, marketing, and sales consulting.Revitalization marketing researchDistribution line analysisSales team trainingSales rep monitoring & performance tracking systemsFormer client re-engagementNew communication channel developmentManagement, marketing & sales consulting

New Design Alumetal Works

We delivered a comprehensive research and development system for New Design Alumetal. We conducted field-based marketing research and an updated feasibility study to assess the company's actual market position, along with detailed competitor analysis. We built market alliances to expand the business base, developed marketing plans and oversaw their field execution. We accompanied the company through its expansion journey with ongoing management and marketing consulting.Field-based marketing researchUpdated feasibility studyCompetitor analysisMarket alliance buildingMarketing plan development & execution oversightExpansion supportManagement & marketing consulting

EGYPT LAB - Cairo

We delivered a comprehensive medical marketing system for EGYPT LAB covering multiple aspects of operations and expansion. We activated external contracts and built community partnerships to broaden the client base, trained front-line staff and marketing personnel on professional performance standards, and conducted geographic surveying with competitor analysis to identify optimal locations for new branches. We also reviewed existing contracts, executed digital promotion campaigns, and provided ongoing management and marketing consulting.External contract activationCommunity partnership buildingFront-line staff trainingMarketing team trainingGeographic surveying for new branchesCompetitor analysisContract reviewDigital promotion campaignsManagement & marketing consulting

Al Salam Petroleum Services

We delivered a comprehensive restructuring and development project for Al Salam Petroleum Services — the authorized agent of ENI International. We started with a full assessment of the company's current state, then carried out administrative restructuring and developed strategic growth plans. We executed a complete rebrand aligned with the company's scale and its representation of a global brand. We prepared a feasibility study and built marketing and expansion plans, and went beyond recommendations to directly oversee execution with ongoing management and marketing consulting.Full current state assessmentAdministrative restructuringStrategic development planningComplete rebrandingFeasibility studyMarketing & expansion planningDirect execution oversightManagement & marketing consulting

Beauty Clinic - Cairo

We partnered with Beauty Clinic from brand building through to expansion. Starting with brand identity creation, front-line staff training, and physician personal branding. We managed digital content and provided ongoing management and marketing consulting. When the decision to expand came, we handled new branch site selection and oversaw the full setup of the Tagamoa branch.Brand identity creationFront-line staff trainingPhysician personal brandingDigital content managementManagement & marketing consultingExpansion site selectionFull setup of Tagamoa branch

Pedia Health Center — Fifth Settlement

We delivered a comprehensive medical marketing package for Pedia Health Center, starting from the inside out. We trained front-line staff on professional engagement with parents and children, developed marketing content across all digital channels including design and health awareness video production. We executed digital promotion campaigns and provided ongoing management and marketing consulting, including handling urgent client issues with immediate resolution.Front-line staff trainingHealth awareness video productionDigital channel content development & designDigital promotion campaignsUrgent client issue resolutionManagement & marketing consulting

Al Reyada Pharma Forum — Jeddah

We provided Al Reyada Pharma Forum in Jeddah with a complete digital setup and marketing consulting package. Starting with building the digital identity, developing the website, and establishing digital promotion channels. We designed product mockups aligned with market requirements, alongside delivering ongoing marketing support and consulting to guide the project through its early stages.Marketing consulting & ongoing supportWebsite developmentDigital identity & promotion channels setupPharmaceutical product mockup design

Fashour

بدأنا مع حلواني فشور بالمعايشة الفعلية داخل بيئة العمل وتقييم الوضع الحالي من كل الجوانب. بناءً على نتائج التقييم، وضعنا خطة تطوير شاملة وأعدنا الهيكلة الإدارية. أجرينا بحوث تسويق ميدانية ودراسة منافسين وتحليل بيانات لفهم موقع المشروع الفعلي في السوق، ونفّذنا مسحًا جغرافيًا لدعم خطط التوسع. عملنا على تطوير المنتجات بما يتوافق مع احتياجات السوق الفعلية، ووضعنا خطط التسويق والتوسع.المعايشة الفعلية وتقييم الوضع الحاليوضع خطة التطوير الشاملةإعادة الهيكلة الإداريةدراسة وتحليل المنافسينتحليل البياناتبحوث تسويق ميدانيةالمسح الجغرافيتطوير المنتجاتوضع خطط التسويق والتوسع

DENTAL TRUST — Cairo

We delivered a comprehensive medical marketing system for DENTAL TRUST that combined internal development with external activation. We trained front-line staff on professional patient engagement standards and activated community marketing as a core strategy for attracting new patients from the clinic's surrounding area. We developed digital content, produced marketing videos, designed digital channel assets, executed digital promotion campaigns, and provided ongoing management and marketing consulting.Front-line staff trainingCommunity marketing activationDigital marketing content developmentMarketing video productionDigital channel designDigital promotion campaignsManagement & marketing consulting

SMILE CARE

We delivered medical marketing services for SMILE CARE clinics including front-line staff training on professional patient engagement, digital content development across marketing channels, marketing video production, and digital promotion campaign management.Front-line staff trainingDigital content developmentMarketing video productionDigital promotion campaign management

Joelle Clinics — Jeddah

We delivered medical marketing services for Joelle Clinics in Jeddah with a focus on internal development. We trained physicians on marketing skills to build stronger patient relationships and enhance their professional presence, and trained front-line staff on professional engagement standards. We also developed digital content and produced marketing videos for the clinics.Physician marketing trainingFront-line staff trainingDigital content developmentMarketing video production

Light Clinic — Dr. Ashraf Qoura — Cairo

We delivered a data-driven medical marketing system for Light Clinic — Dr. Ashraf Qoura's five-branch operation across Cairo. We started with data analysis and competitor studies to understand the clinics' actual market positioning, then conducted geographic surveying to assess coverage zones and targeting opportunities. We trained front-line staff on professional patient engagement, activated community partnerships to expand the client base, and produced health awareness videos.Clinic data analysisCompetitor analysis & benchmarkingGeographic coverage surveyingFront-line staff trainingCommunity partnership activationHealth awareness video production

Target Market — October

We delivered a comprehensive development and revitalization package for Target Market hypermarket. Starting with sales data analysis to identify strengths and gaps, followed by training the sales team and front-line staff on professional performance and customer engagement standards. We designed re-engagement mechanisms to win back former customers and developed digital content. We executed seasonal promotional campaigns during Ramadan including designing and producing the hypermarket's Ramadan magazine, alongside ongoing management and marketing consulting.Sales data analysisSales team trainingFront-line staff trainingCustomer re-engagement system designDigital content developmentRamadan magazine design & productionSeasonal promotional campaignsManagement & marketing consulting

Al Maidan Medical Complex — Nuayriyah

We provided our services to Al Maidan Medical Complex in Nuayriyah, a branch of Obaid Manahi Al-Ajmi Sons Co. Ltd., established in 2017. Our services included brand identity creation for the complex, digital content development and management, and marketing consulting to support the complex's positioning in the local market.Brand identity creationDigital content development & managementMarketing consulting

Taiba — Sharqia

We delivered a comprehensive research and marketing development package for Ben Taiba. Starting with data analysis and revitalization-focused marketing research to evaluate product performance in the market, followed by distribution line studies and competitor analysis within the targeted geographic area. We built marketing alliances to expand reach and activated a marketing intelligence system for ongoing market monitoring. Our work also included recruitment, management and marketing consulting, and developing a full promotion plan to boost showroom sales.Data analysisRevitalization marketing researchDistribution line studiesCompetitor analysis within target geographyMarketing alliance buildingMarketing intelligence activationRecruitmentManagement & marketing consultingShowroom sales promotion plan

Tex Foam Mattress Factory — Baltim

We partnered with Tex Foam Factory in Baltim's industrial zone to train and develop their sales teams as part of our industrial business development services. The training covered real market challenges discussed directly with the team, followed by deep dives into personal selling techniques, soft skills, presentation methods and sales messaging. We addressed negotiation skills and field problem-solving techniques, culminating in training the team on how to independently identify new market opportunities.Real market challenges discussionPersonal selling techniquesSoft skills developmentPresentation & sales messaging methodsNegotiation skillsField problem-solving techniquesMarket opportunity identification