Field Market Study - Dietary Supplements for Mothers & Children

A comprehensive field market study for a client evaluating entry into the dietary supplements market targeted at mothers and children, ahead of an investment decision.

What was done:

• Gathered 350+ information sources — a mix of primary field data collected directly by our team and reference sources from the dietary supplements and vitamins industry
• A field research team of 10+ members
• Direct interviews with every party shaping the market: mothers, pediatricians, OB-GYN doctors, testing labs, pharmacies, and manufacturers
• Mapping of the target market
• A comparison between pharmacy and e-commerce sales channels
• Full raw data handed over to the client with complete transparency (a "glass box" approach)

The result:

• A comprehensive report and a professional presentation with a unified brand identity
• A detailed marketing plan for the launch phase
• An investment decision grounded in real market data, not assumptions
• A fully satisfied client, who has since asked us for a feasibility study for the project's next phase