About Us

Mohamed Saad Ibrahim — Founder of EG Marketer (est. 2018), former Marketing Research Manager at Sanabil R&D and ARIA Ventures.

Over 15 years of hands-on experience in business building, development, and field-based marketing research across multiple sectors: manufacturing, food, pharmaceuticals, automotive, plastics, textiles, retail, technology, and healthcare — in Egypt, Saudi Arabia, and the UAE.

The methodology:
I don't deliver recommendations from a distance. I enter the business environment, embed myself in operations, go to the market, meet customers, traders, and distributors face to face, and collect data from the ground — then build recommendations and decisions on what I've seen and measured, not what I assume.

What sets me apart:

I operate on a glass box principle — the client sees every step from research to analysis to recommendation. I deliver the full dataset with nothing trimmed or polished. And I oversee execution myself — I don't stop at the report.

By the numbers:

45+ projects executed across Egypt, Saudi Arabia & the UAE
250+ clients across diverse sectors
1,000+ trainees over 7 years in specialized courses & workshops
Field coverage spanning from Aswan to Alexandria

Specializations:

Business Setup & Development · Field Marketing Research · Feasibility Studies · Administrative & Production Restructuring · Integrated Medical Marketing · Marketing & Sales Team Training · Marketing Intelligence · Management & Marketing Consulting