ALBAN Sharbat — Cairo

We partnered with Sharbat Dairy for a full year on a comprehensive development and expansion project. Starting with data analysis, competitor studies, and field-based marketing research to support expansion planning. We conducted geographic surveying to select optimal locations for new branches. Internally, we restructured operations, established the HR department and built a call center from scratch. We trained salespeople on field selling skills and trained branch managers and supervisors on branch operations. We provided ongoing management and marketing consulting throughout the entire engagement.

Data analysis

Competitor analysis & benchmarking

Field marketing research for expansion

Geographic surveying for new branch selection

Internal restructuring

HR department establishment

Call center setup from scratch

Sales team training

Branch managers & supervisors training

Year-long management & marketing consulting